Your website is a salesperson that works 24 hours a day, 7 days a week, 365 days a year. But is your website doing its job?
If you had a salesperson on your payroll who was performing the way your website performs, would you fire them?
Are you paying for ads on Google or Facebook and pointing people back to a page that doesn’t convert?
What if you could transform your website by implementing universal human persuasion techniques that have been proven over and over again for the last hundred years?
A sales letter might be your ticket.
What is a sales letter?
Back in the days before digital marketing, direct response mailing companies tested their results relentlessly.
Copywriters would write the best letter they could, mail it out, ask for a specific action, and measure the response.
Year after year, businesses would send a letter, measuring the response, send another letter, and measure again. The writers of these letters narrowed down the techniques that worked, discarding what didn’t work. Every single time, they were trying to beat the record results of the best-performing letter.
The techniques that they discovered still work, because they tap into the psychology of how the human brain works and why people make decisions. It’s a written piece of content that moves people to action without ever seeming “salesy,” much less “sleazy” or “pushy.”
Knowing how to write a great sales letter is a very specific discipline within copywriting, and not everyone knows how to do it at all, much less do it well. However, when you work with CEO copywriting, you’re working with someone who knows the insider tips and tricks and can write a letter that opens up wallets and pulls out credit cards with extraordinary effectiveness.
If your sales process would benefit from a boost in conversion rates (without having to hire extra salespeople), a sales letter is the way to go.
Get a quote for your sales letter
The job of your sales letter is boost your ROI. Please fill out our initial project brief (below), mention that you need a sales letter, and provide a brief description of your project. I will be in touch with you about a quote for your project. I look forward to working with you.
