Optimize your copy for the keywords that people are already searching for on Google so that your site will be more likely to show up in the organic search results. If you’re looking to improve your SEO, please submit our initial project brief.
What is SEO Copywriting?
SEO means Search Engine Optimization, and SEO Copywriting means creating a piece of written content that’s optimized to rank well in Google.
It used to be the case that if you just included the right keywords on the page, you could move up higher on the list in the order that Google displayed the results for a user’s search query. For example, if a user typed in “pink leather shoes” into Google, and your page had the phrase “pink leather shoes” worked cleverly into the copy throughout the page, you had a very good chance of ranking on page 1 for that query.
That doesn’t work any more. Gone are the days when you can say to someone, “Can you SEO this for me?” and have any real hope of getting anywhere. Google is smarter than that. You’re wasting your money. Your page won’t get any meaningful traction from that approach.
CEO Copywriting is a results-driven copywriting agency, and we aren’t interested in letting our clients pay us to do tasks that won’t work.
There’s still a way to improve your organic ranking, though, and that’s by understanding what Google wants.
What does Google want?
Google wants to display the most relevant article on the internet in position 1. What does that mean for you? That means that if you’re fighting for position 1, you need to prove to Google that your article is the best one available on any site in the world for that query.
Is that possible? It is, but it takes a lot more time, effort, and craft than it used to.
What’s included in the SEO Copywriting service?
When you hire CEO Copywriting to do a piece of SEO copy, it’s our goal to deliver a service that complies with best practices and gives you a fighting chance to accomplish what you’re after. It requires writing a link-worthy piece, not just a keyword-optimized piece. And then it requires actually getting the links and building the authority that Google thinks your site has attained. It’s a long play, but if you get to a great organic position, you can save hundreds or thousands of dollars on paid ads. Ranking high on Google means more clicks, more leads, and more conversions for you, so SEO can be worthwhile if it’s done well.
Here’s what comes with our SEO Copywriting service:
- Initial audit: The chances of ranking, and what competition you have to outrank
- Keyword research: How much search volume can you expect for this query?
- Related keywords: What other related keywords will strengthen this piece?
- User research: What do your customers want to know? What will they find compelling?
- Writing the article: I’ll create a compelling piece of content that’s approximately 2,000 words long, but the word count isn’t the point. Fully satisfying your users’ need is the point. The article will be however long it needs to be to accomplish that.
- Recommendations for further strengthening the article: I’ll include a list of recommended steps that you can take to ensure that your piece of SEO copy gets the best results possible.
What’s NOT included?
In order for your SEO content to rank well, you need to do more than just write the words. However, CEO Copywriting focuses on the words only. I don’t do design, but I can tell you about the design elements that your piece should include. I don’t do backlink outreach, but I can give you tips about the kinds of actions you should take to obtain the backlinks. I don’t do internal linking, but you should have your developer include several links from other pages on your site to your page of SEO Copy. I can give you a list of recommended tasks, but the implementation of these tasks will be up to you.
Also NOT included: A guarantee that you will reach page 1 on Google. What I CAN guarantee is that I will start by giving you a reasonable analysis of the situation and what it will require, and then, if you want to go forward, I will put 100% of my effort into creating high-quality content that gives you a fighting chance to outrank your competitors.
Contact us today to get started
Would a position on page 1 of Google make a difference in your bottom line? Contact me today for SEO Copywriting services. Please fill our our initial project brief and I will get in touch with you shortly. I look forward to serving you!