Want hands-on copywriting help so that next time you can do it yourself? Awesome, let’s do this together.
Here’s how it will work.
Step 1 – Watch me do it
You and I will talk. I will learn about your product and audience, and then I’ll invite you into my process to write the copy. You’ll met with me over zoom to see my screen, watch how I work, and hear my step-by-step commentary on what I’m doing and why. Together, we’ll take your copy from idea to finished work.
Step 2 – Do it with my help
Now that you’ve seen me do it, it’s your turn. I’ll walk you through the process and offer guidance and feedback on your work as you produce it. If you get stuck, we’ll meet and I’ll share with you the principles that will help you to do the work. I won’t do it for you; I’ll talk you through it until you can see how to do it yourself.
This is about YOU and the way you work best, so you don’t have to do everything my way. The point is for you to end up with strong, persuasive, compelling copy. This is not about following rules or blindly adhering to a process. This is about you being able to come up with a sales message and write it effectively.
Step 3 – Now you can write your own copy!
You’re independent and comfortable with the principles and process of writing great copy.
Congratulations! You won’t need to hire copywriters anymore!
Here’s what it will require of you
Not everyone is a good fit for copy coaching. This will require that you…
- Want to learn copywriting yourself
- Can block off time for our learning sessions together
- Commit to developing your own skill
- Are able to receive feedback on how your copy could be better.
This is NOT for you if you are too busy, hate writing, or want to focus on YOUR wheelhouse. (Anyway, that’s when you would delegate this and hire a copywriter!)
I don’t have a product. Can I learn still learn copywriting with you?
Sure! We’ll just work on other people’s copy together. Plus, we can go over how to get clients and run your copywriting freelance business if that would be helpful.
So how much does this cost?
Step 1 will cost you about the same as it would cost you to hire me to write the copy. I’m going to spend approximately the same amount of time and work on it whether I write it alone or let you look over my shoulder. So my quote for our first project will be comparable to a standard quote for what I would charge to do that work.
Step 2 will just depend on how far you want to go, how fast you’re catching on, and how soon you feel ready to launch independently. We can schedule our sessions on a weekly or monthly basis for an hourly rate.
Wait, what’s the catch? Why would I offer something that makes me lose clients?
No catch. Coaching others gives me joy. Empowering you to write better copy is the very most fulfilling kind of work that I do.
I’m not worried about empowering you to take over your own copywriting, because it’s very likely that you’ll be so happy with the experience that you’ll refer others.