CEO Copywriting is a freelance copywriting company focused on making YOUR business successful. Here’s a little bit more about me.
My Training | My Commitment | My Scope of Work
My Training
My formal copywriting training started in December of 2017, when Ray Edwards offered an apprenticeship program to develop the skills of a few copywriters. I jumped at the chance to apply, was accepted, enrolled, and got to work.
It was a hands-on program. Ray gave us assignments, graded our work, and worked to hone and develop our copywriting abilities. He also met with the apprentices regularly over Zoom and in two live meetings in Spokane. Only when he felt we were ready would we receive the Endorsed Service Provider status.
I became part of the first group to receive the Endorsed Service Provider status with Ray Edwards when I submitted my March assignment, and his glowing praise brought thankful tears to my eyes…
So how did I go from enrolling in an apprenticeship in December to receiving such high praise from an established authority in the industry by March?
I had always been a good writer. As a child, I was constantly praised by my relatives and friends for my writing, and I think everyone expected me to be an author someday. Maybe that day will still come.
In college, I majored in Communications and paid special attention to my marketing courses. Something about marketing captivated my attention and stimulated my imagination. Who knew how much thought and purpose and craft went into advertising? I had always dismissed ads as annoying interruptions (“and who would fall for that anyway?” I thought). It was an eye-opening realization to discover how powerful marketing could be when it was done well.
Then, in 2014, I had the privilege of working in a telephone sales position for 2 years, selling email marketing software to small businesses. At that company, I received a ton of top-quality sales training, and in the process, I got to see “behind the scenes” of how of small businesses were marketing themselves. I got a taste of how to use email marketing effectively, and I also got to see the marketing methods of a large corporation from the inside.
From there, I moved to a company where I finally got to be paid for my writing skills. I wrote blog posts and website pages for 45-55 clients per month. It was an intense workload that taught me how to come up to speed quickly for a huge variety of different industries that I knew nothing about before. Suddenly, I was writing content for roofers and plumbers and HVAC companies and dentists and all sorts of other clients, and publishing it on the internet for all the world to see… so it had to be accurate, good, and useful to their customers.
It was there that I discovered copywriting on my own and started to read voraciously about how to develop this skill.
I also took a deep dive into how SEO worked and how to write keyword-optimized copy that would rank on Google.
But I found myself yearning for more. I noticed that blogs and content marketing didn’t move the needle very much for my clients. I yearned for my efforts to make more of a difference towards the clients’ bottom line. And I knew that direct response copywriting could help me to do that. It was at that point that I made the decision to make a serious commitment to pursuing copywriting, and I invested in Ray’s apprenticeship course (which, at the time, was the most expensive purchase I had ever made).
Once I had received my endorsement from Ray Edwards, I was given the privilege of working for a year as a full-time copywriter for Danny Iny of Mirasee, where I continued to learn and grow and obtain a much broader range of experience while working with an amazing team. Since then, I have continued to pursue freelance copywriting with a wide variety of clients, both in the US and abroad.
My Copywriting Manifesto
I am a hardworking, talented writer. If I give my word, I follow through. If I have a deadline, I hit it.
I am a marketing professional. I keep in my head a big-picture comprehension of where your copy fits in to your overall strategy. You won’t find a stronger drive anywhere to wield the written word in a way that causes people to open their wallets and buy.
It’s in my DNA to write GOOD copy. I have no patience for thin content, fluff, and padded word counts. I want your copy to do a job, not just add to the pile of useless pages on the internet.
I think like a business owner. Every time I create a piece of copy, I say to myself, “If I was the business owner of this product or service, how would I want me to write this piece?” I am committed to understanding the way that your customers think, writing in a way that grabs their attention, and making sure that the copy I deliver meets or exceeds your goals.
To learn more about the 12-point code of conduct that I have committed to, please visit my Code of Conduct page.
My Scope of Work
My scope of work is both narrow and broad. Out of all the marketing activities I could be engaged in, I have chosen to hone in on copywriting as the territory that I’ve staked out for myself to claim.
Within copywriting, though, the sky is the limit. The breadth and depth of my experience means that you’ll have someone who can create the copy you need.
I’ve created copy for more than 50 different industries, spanning sales letters, landing pages, SEO copy, product descriptions, inbound marketing content, blogs, video scripts, print copy, email autoresponder sequences, product launch copy, digital marketing pieces, and more. I bring a can-do attitude and a go-getter’s personality to the opportunity to learn new things, meaning that I can offer you a wide range of copywriting services.
Contact Me Today
CEO Copywriting keeps me busy, and at some points, I have more jobs than I can take on. In order to continue to provide work of the highest quality in the industry, I am selective about the jobs that I accept. To get started, please contact CEO Copywriting by filling out my initial project brief (below) with a description of what you need done. I will get back to you quickly to discuss further details about your project and next steps to move forward.
Thank you for doing business with CEO Copywriting. My clients are important to me, and I am working very hard to serve each client with world-class copywriting services.
