Email is one of the most powerful ways to reach out to your customers. Even if you only have a small list, sending emails can be a great way to engage your customers and boost sales.
Pro tip: The “from name” on the email is probably THE most powerful factor in whether your email gets opened. Think about the way you handle your own email inbox. You probably look at the sender first, and only THEN look at the subject line to see if you’ll open the email.
You can earn the coveted position of “I like this sender and I open their emails” by always sending valuable, interesting content. Your subscribers will come to trust that an email from you means good things for them.
Your subscribers are always unconsciously asking themselves, “Based on the content in THIS email, is it worth my time to open the NEXT email I get from this sender?”
If you want their answer to always be, “Yes,” then work with me to develop your next email marketing campaign.
A welcome autoresponder email series is a great way to introduce new subscribers to you, share your company values, and help your customers to know, like, and trust you. Welcome emails are also a great place to offer a new subscriber discount. Pro tip: Start with more frequent emails, as leads are the hottest when they first sign up.
Product Launch Emails
If you’re planning an upcoming launch of your online course, training, membership, or other product, the right email sequence can make or break your sales. Whether you’re following Jeff Walker’s Product Launch Formula for the first time or you’re experienced with launches, get effective emails written in your voice that drive your readers to the sales page, ready to buy.
Offers and Promo Emails
Promotions are a way to stimulate more business and bring in a flood of new orders to your list. Whether you’re offering a holiday discount, an extra bonus gift, a volume discount, or a special edition of your product, the right offer can help your customers buy more and buy sooner, which helps your bottom line. Pro Tip: Add a deadline for best results.
Reorder Reminder Emails
If you’re selling a consumable product that people repeatedly purchase, send a series of automatic reorder reminders based on the last date that they purchased and when they’re likely to be running out. Great for supplements, food products, and any repeat purchase where you have data on the average time to reorder.
Review Request Emails
Once your customers have had time to receive their order from you, it’s a great idea to request a review. Pro Tip: Ask, “How was your experience” and provide two buttons. If they click the “good” button, they get taken to a page to leave a public review. If they click the “bad” button, they get taken to an internal-only complaint form.
Request for Referrals
For some businesses, referral and word-of-mouth traffic is a major source of income. But why leave it to chance? It never hurts to ask for referrals in the moments when your clients are likely to be the happiest with your service. A great way to prompt more referrals is to offer an incentive, such as a discount on their next purchase.
Sending out a regular email newsletter can be a great way to demonstrate your expertise and keep yourself top-of-mind with your customers. Examples: Real estate agents, photographers, consultants, financial advisors, etc. Newsletters are also helpful in industries where your sales cycle is long or when people aren’t always in the market to buy.
The CEO Copywriting Special Sauce for Writing Emails
Not gonna lie – emails are my favorite.
It all started when I got hired for an email marketing company back in 2014. Best job ever. Amazing team. Great leadership. They invested a lot into their people, so I got a ton of training on email marketing best practices and the possibilities with email.
Plus, we had access to the back end of 90,000+ accounts of small businesses who were using our email marketing software, so we could see what was working and what wasn’t.
And we heard stories all the time—like the one of the deck building contractor who had a subscriber on his list for three years, and then the person finally made a purchase.
I learned that when people sign up for your email list, they sign up for a reason. So treat that seriously. Leverage it wisely. They’ve trusted you with a place in their inbox. You can either burn that trust by screaming at them to “buy, buy buy,” or you can develop a relationship that leads to a sale, a happy customer, great reviews, and referrals.
The only problem with that job was, I was in sales. Not that that’s a bad thing. To this day, I credit my sales training (and selling on the phone for 8 hours a day to live people in real time) for my ability to do effective copywriting.
But day after day, I was talking to all these small business, looking at their websites, hearing their challenges, and showing them what was possible with email marketing. And over and over, what I really wanted to do was get in there and DO IT for them.
I could see so many ways that these business owners could prosper and flourish. But I could just hear their eyes glaze over with how much work it was going to be to actually implement the emails. They knew email was important, but they were already SO busy running their business. Email was not their wheelhouse.
So I longed for the opportunity to give these amazing small businesses the gift of done-for-you email copywriting. It just wasn’t in the scope of my sales position at the time.
Well, now I’m in the position to do it. And I’ve since learned even more from amazing, smart people about how to write effective emails for your business. So let’s work together!
More Reasons why Emails are a Great Idea
- Every time your customers see your name in their email inbox, they are slightly more likely to make a purchase within the next two weeks, even if they didn’t open the email. Just the act of seeing your name will boost their chances of coming back to you.
- Sending regular emails can actually help reduce your unsubscribes (as long as you send valuable content), because it cuts down on the people who receive your email and wonder, “Who is this sender and why am I on their list?”
- If your customers have a recent email from you in their inbox, it makes it easier for them to forward it to a friend if they’re talking to someone who is in the market for your services and they want to recommend you.
But—What Do I Say?
For many people, figuring out what to say is the hardest part of writing an email.
You sit there, staring at a blank, white screen.
You write, “Dear [Name],” at the top out of sheer desperation, hoping, begging your brain to come up with something else.
And then, even when you do figure out something to say, it’s hard to say it in a way that’s readable, concise, and engaging. You wanted the email to flow, but instead, it’s all choppy and awkward.
So you highlight and delete and start over.
The struggle is real.
End the Struggle Once and For All by Delegating Your Email Writing
You don’t have to do this yourself.
You can give it to someone who loves writing emails, who can think of what to say, who can write fluently, and who can get your voice.
Your customers will respond positively, and they never need to know it wasn’t you.
Tell me about your project and I can get you a quote.