Why isn’t my copy converting?
Want a pair of fresh eyes on your copy? Want feedback on copy you’ve written yourself or hired another copywriter to write for you?
A copy review can be a great way to identify how you can improve the results you’re getting from your copy, why your copy might not be converting, or how you can guide your potential customers to take the next step.
The copy review service will give you a video where I talk through your copy. I’ll highlight 3-5 of the highest-leverage things you can do to move the needle and make your copy more likely to convert.
You could review your copy yourself…
Check your copy against this list to see if you can spot any areas for improvement.
- Is the copy “you-centered” or “me-centered“? If it’s tooting your own horn, remember that your readers are always asking themselves, “What’s in it for me?” Do a word search for every instance of the words, “I, me, my, we, us, our,” and “ours.” See if you can rewrite the sentence to use “you,” “your,” or “yours” instead.
- Is the copy clear and understandable? Could a 4th grader read it? Try handing it to a 4th grader and see if they stumble and get stuck or confused. If they do, rewrite the copy with simpler words and grammar. Trust me. Your readers are going to be rushing, skimming, and scanning. Reading comprehension goes down drastically when this happens. Shoot for writing at a 4th grade level for most copy.
- Does the copy use natural-sounding language? Would you talk like that if you were saying it out loud? Try the OYFOL method: Read your copy On Your Feet, Out Loud. Highlight any phrases that sound awkward or weird, and rewrite them to sound more like people actually talk.
- Does your copy have a strong headline? The headline is one of the most important pieces of your copy. Often, simply switching out your headline can make the difference between a high-converting offer and a mediocre one. A great headline will grab the attention of your prospective client, make an irresistible promise, and compel them to keep reading.
Or you could have me review your copy for you…
The above list is just a start. I’ll evaluate your copy for the effectiveness of the sales pitch, any areas where you could reduce friction, structural changes that you could make, suggested A/B tests you could run, and much more.
After performing more than 200 copy reviews for clients in all sorts of industries, I’ve noticed a lot of common patterns and possible upgrades that most people can make to their copy. I’ll suggest edits that are clear and easy for you to implement. My clients have found my copy reviews extremely helpful and insightful.
What people are saying…
How much does this cost?
The real question is, how much money are you losing by having poorly converting copy? How much is every new client potentially worth to you? How much are you missing out on because of a sales pitch that feels awkward or unclear to your potential customers?
If you’re interested in knowing exactly what to change in your copy to increase your results, a cool Benjamin is not going to set you back – it’s going to set you AHEAD.
I will review your copy and record a video explaining the 3-5 highest-leverage things that you can change to move the needle.
+ 5 Custom Headlines
In addition to the copy review video, you’ll also get 5 custom headlines written by me specifically for your offer.
Price: Copy review: $100
Click the button below to purchase a basic or advanced copy review.
Frequently Asked Questions
How long will it take to get my copy review?
Once you have purchased your copy review and sent us your copy, you will receive your copy review within 3 business days.
How do I send you my copy?
After you checkout, you will be given a link where you can submit your copy to me. The more specific you can be with the information you provide, the better I will be able to help you with insightful feedback.
I want my 5 custom headlines to be a different product. Can you do that?
The price for custom headlines is discounted for this copy review offer only. If you would like me to write headlines for a separate product, I can do so for the regular price of $200.
Have a different question that’s not covered here? Contact us and ask!