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Legendary Books on Copywriting

November 10, 2018 by Admin 1 Comment

Copywriting greats have produced a number of legendary books over the years. Here’s a list of some of the classics (in alphabetical order by author’s last name).

  1. Getting Everything You Can Out of All You’ve Got by Jay Abraham
  2. Money Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards (the Mr. X Book) by Jay Abraham
  3. The Social Animal by Elliot Aronson
  4. Client Machine by George Athan
  5. The Copywriter’s Handbook by Robert W. Bly
  6. Tested Advertising Methods by John Caples
  7. How to Win Friends and Influence People by Dale Carnegie
  8. Influence by Robert Cialdini
  9. Presuasion by Robert Cialdini
  10. The Robert Collier Letter Book by Robert Collier
  11. How to Write Copy That Sells by Ray Edwards
  12. Breakthrough Copywriting: How To Generate Quick Cash With The Written Word by David Garfinkel
  13. All Marketers are Liars by Seth Godin
  14. Everybody Writes: The Go-To Guide to Creating Ridiculously Good Content by Ann Handley
  15. The Boron Letters by Gary Halbert
  16. Scientific Advertising and My Life in Advertising by Claude Hopkins
  17. The Ultimate Sales Letter by Dan Kennedy
  18. On Writing: A Memoir of the Craft by Stephen King
  19. Bird by Bird by Ann Lamott
  20. Words That Work by Dr. Frank Luntz
  21. The Architecture of Persuasion by Michael Masterson
  22. Copy Logic by Michael Masterson & Mike Palmer
  23. So You Think You Can Write? The Definitive Guide to Successful Online Writing by Julia McCoy
  24. Ogilvy On Advertising by David Ogilvy
  25. Confessions of an Ad Man by David Ogilvy
  26. Age of Propaganda: The Everyday Use and Abuse of Persuasion by Anthony Pratkanis and Elliot Aronson
  27. The War of Art by Steven Pressfield
  28. Reality in Advertising by Rosser Reeves
  29. The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries & Jack Trout
  30. How to Write a Good Advertisement by Victor Schwab
  31. Breakthrough Advertising by Eugene Schwartz
  32. The Advertising Solution by Craig Simpson with Brian Kurtz
  33. Advertising Secrets of the Written Word by Joseph Sugarman
  34. CA$HVERTISING by Drew Eric Whitman

Have any other suggestions of great copywriting books? Add them to the comments section below!

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Welcome to our Copywriting Blog

January 15, 2018 by Admin Leave a Comment

We are very excited to launch our new blog! Please stay tuned for fresh content about copywriting in the upcoming days.

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