Copywriting greats have produced a number of legendary books over the years. Here’s a list of some of the classics (in alphabetical order by author’s last name).
- Getting Everything You Can Out of All You’ve Got by Jay Abraham
- Money Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards (the Mr. X Book) by Jay Abraham
- The Social Animal by Elliot Aronson
- Client Machine by George Athan
- The Copywriter’s Handbook by Robert W. Bly
- Tested Advertising Methods by John Caples
- How to Win Friends and Influence People by Dale Carnegie
- Influence by Robert Cialdini
- Presuasion by Robert Cialdini
- The Robert Collier Letter Book by Robert Collier
- How to Write Copy That Sells by Ray Edwards
- Breakthrough Copywriting: How To Generate Quick Cash With The Written Word by David Garfinkel
- All Marketers are Liars by Seth Godin
- Everybody Writes: The Go-To Guide to Creating Ridiculously Good Content by Ann Handley
- The Boron Letters by Gary Halbert
- Scientific Advertising and My Life in Advertising by Claude Hopkins
- The Ultimate Sales Letter by Dan Kennedy
- On Writing: A Memoir of the Craft by Stephen King
- Bird by Bird by Ann Lamott
- Words That Work by Dr. Frank Luntz
- The Architecture of Persuasion by Michael Masterson
- Copy Logic by Michael Masterson & Mike Palmer
- So You Think You Can Write? The Definitive Guide to Successful Online Writing by Julia McCoy
- Ogilvy On Advertising by David Ogilvy
- Confessions of an Ad Man by David Ogilvy
- Age of Propaganda: The Everyday Use and Abuse of Persuasion by Anthony Pratkanis and Elliot Aronson
- The War of Art by Steven Pressfield
- Reality in Advertising by Rosser Reeves
- The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries & Jack Trout
- How to Write a Good Advertisement by Victor Schwab
- Breakthrough Advertising by Eugene Schwartz
- The Advertising Solution by Craig Simpson with Brian Kurtz
- Advertising Secrets of the Written Word by Joseph Sugarman
- CA$HVERTISING by Drew Eric Whitman
Have any other suggestions of great copywriting books? Add them to the comments section below!
